The Bird Watchers

Rain Bird Names Judges for the 2007 Intelligent Use of Water Award: Panel Of Environmental Experts To Award $10,000 To One "Difference Maker" In Re

AZUSA, Calif. (BusinessWire EON) August 9, 2007 -- The 2007 recipient of the Intelligent Use of Water Award will be presented with $10,000 in acknowledgment of their contributions toward protecting Earth's most precious resource, a trip to the 2008 Tournament of Roses Parade and the opportunity to present their award-winning water conservation case study as a featured panelist during Rain Bird's year-end Intelligent Use of Water Summit, held in Pasadena, California. This year's judging panel includes:

-- Elizabeth Cutright, Editor, Water Efficiency, The Journal for Water Conservation Professionals

-- Dan Stark, Executive Director of the American Public Gardens Association

-- Ron Stoltz, Director of the School of Landscape Architecture at The University of Arizona

Emanating from the same ideals that provide the basis for Rain Bird's core commitment to The Intelligent Use of Water, the 2007 Intelligent Use of Water Award seeks to bring about a greater knowledge and awareness of the need for water conservation by honoring those persons or organizations whose innovation, leadership, ingenuity and overall commitment to improved landscape water efficiency has raised the standard for outdoor water conservation.

Open to all persons and organizations that meet the award criteria, both consumers and professionals (industry and non-industry) are encouraged to submit their nominations for the 2007 Intelligent Use of Water Award by completing the nomination form at http://www.rainbird.com/iuow/award.htm Nominations for the 2007 Intelligent Use of Water Award will close on September 1, 2007, and an independent panel of experts will select the winner based on their demonstrated leadership, innovation and implementation of water-efficient measures. Nominees that are unable to accept cash prizes may choose to have the prize money donated to a charitable organization in their name.

"Each of these judges has an expert understanding of the relationship between better landscape designs and reduced landscape water waste," said Dave Johnson, Rain Bird's Director of Corporate Marketing. "As water use in parks, public places, golf courses and landscapes is under increased scrutiny, professionals, businesses and everyday consumers are implementing practical and creative landscape water conservation solutions. By recognizing these achievements, we aim to inspire others to do the same."

Rain Bird's Intelligent Use of Water Award is the most recent example in the company's history of creating programs and initiatives to boost awareness of water conservation. Rain Bird devotes significant resources to its Intelligent Use of Water public initiatives, which include a series of white papers; public service announcements; membership on the Alliance for Water Efficiency and the steering committee advising the U.S. Environmental Protection Agency (EPA) on its WaterSense product labeling program; bi-annual Intelligent Use of Water Summits; partnerships with non-profit organizations; development and support of elementary and middle school curriculums; and participation in the Tournament of Roses Parade(R), an annual worldwide stage to communicate the need for water conservation.

To submit a nomination or learn more about Rain Bird's 2007 Intelligent Use of Water Award, visit http://www.rainbird.com/iuow/award.htm

ABOUT RAIN BIRD CORPORATION

Based in Azusa, Calif., Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Rain Bird has been awarded more than 130 patents, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of Water(TM) is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico http://www.rainbird.com

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